Drinks photography..

Having chatted about how we are going to lay out our final presentation boards, we have started looking into drinks photography and how we are going to deliver our idea. We are aware that our first board has to be high impact saying, 'Look at my product, this is why you want it, this is why it will work for you.' The YCN boards that we are currently working to produce are delivered to sell the product and show how good it is and how it will work. The rest such as showing inspiration and development isn't important. Looking at how drinks have been advertised and photographed for previous campaigns, has given us inspiration as to how we want to show our product and where the focus on the product will be aimed at. Obviously the main focus is the swing tag that will hang around the neck of the bottle, so thus the focus of how we show the tag will have to be thought about thoroughly in order to show our product at it's best.














I particularly feel that the following photographs taken of Absolute Vodka are very inspirational and helpful toward how we might portray our product on our first board. Great use of lighting and emphasis on exactly where and what they want to show. Also great use of frame and positioning.